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- 11/19/2020

Lubrizol Introduces AlgaPūr™ High Stability High Oleic Algae Oil

H&PC Today

Lubrizol Life Science – Beauty (LLS Beauty) introduces AlgaPūr™ High Stability High Oleic (HSHO) algae oil, a bio-based oil derived from microalgae originally sourced from chestnut tree sap with a high sustainability profile and proven efficacy, delivering multiple benefits for hair and scalp care.

For centuries people have used oils to care for their hair because of their conditioning and nourishing properties. AlgaPūr™ HSHO algae oil is the newest evolution in that tradition: It is a natural ingredient produced through fermentation, is readily biodegradable, and has a low environmental footprint in the water, carbon, and land use.

AlgaPūr™ HSHO algae oil contains over 90% of beneficial Omega 9 in a highly stable, liquid-based formula that protects the hair fiber from breakage, repairs split ends, provides shine, controls frizz, improves manageability and conditions. Tests on multiple types of hair showed, among other things, that hair breakage was 83% less likely to occur in hair treated with AlgaPūr™ HSHO algae oil than with untreated hair. It also repaired split ends 10% better than argan oil.

Benefits for the scalp include an anti-aging effect, repair of photodamage and moisturization. Improvements include an increase in type 1 collagen and elastin synthesis in vitro, a decrease in signs of UV-induced cell damage in vitro and immediate and long-lasting moisturization and improved skin barrier function in vivo.

“Throughout history, women have relied upon oils to protect and beautify their hair and scalps. AlgaPūr™ HSHO algae oil takes that beauty practice to the next level in delivering healthy hair fiber and scalp,” said Juliana Mancini, Global Hair Care Marketing Manager, LLS Beauty.

Whether it’s in a shampoo, conditioner, treatment, or styling product, AlgaPūr™ HSHO algae oil will make the product perform better while delighting consumers. To learn more, click here.
Lubrizol has a global collaboration agreement with Corbion for AlgaPūr™ HSHO algae oil in the beauty and personal care markets.

www.lubrizol.com




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