MultiMoist CLR™ represents a breakthrough solution meeting contemporary consumers’ evolving needs— not merely masking hair concerns, but actively working to restore its natural beauty.

MultiMoist CLR™ protects the fundamental structures of the hair by shielding keratins and lipids against oxidative degradation, with up to 73 per cent protection efficiency observed in vitro. This translates into tangible resilience: in vivo studies showed an 8 per cent reduction in broken hair fibers under mechanical stress, compared with untreated control hair.

At the same time, it enhances manageability by improving combability by 30 per cent and increasing suppleness, even in grey hair. The visual benefits are equally clear—expert graders preferred the shine of MultiMoist CLR™–treated tresses in 75 per cent of cases. Importantly, it also reduces frizz and static flyaway by more than 40 per cent, enabling smooth, controlled styles that align perfectly with the glass hair ideal.

Naturalness Without Compromise

What sets MultiMoist CLR™ apart is not only its performance but also its natural, plant-based origin. It is based on beet root extract and fructooligosaccharides, and carries certifications such as COSMOS, NaTrue and Halal, while also being fully compliant for use in China. Effective at a dosage as low as one percent, it is suitable for both rinse-off and leave-on formats, ranging from shampoos and conditioners to leave-on styling treatments and overnight masks.

In a market where consumers demand visible results, sustainable origins and multifunctional benefits, MultiMoist CLR™ offers a clear and evidence-based solution. By combining natural origin with uncompromising performance, it helps formulators address the aspirations of modern hair care—from the scientific sophistication of skinification to the aesthetic precision of glass hair.

Visit our official distributor for Italy, Inquiaroma S.r.l. at stand B29 and discover how MultiMoist CLR™ can contribute to your formulation.