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- 07/07/2020

Naturange – Color that Treats Hair Kindly by Lubrizol Life Science – Beauty

H&PC Today

Lubrizol Life Science – Beauty (LLS Beauty) announces the launch of its first sustainable hair color solution. Naturange, a selection of hybrid permanent hair color formulations, is crafted with up to 88% naturally derived ingredients for gentle, long-lasting results.

Consumers are increasingly mindful of hair and scalp damage caused by hair coloring products. They examine ingredient labels in search of safer, more natural contents. Naturange offers the ideal solution with its combination of botanical extracts and naturally derived ingredients using Lubrizol sustainable proprietary technologies that provide vivid color and gray coverage, while preventing damage to hair.

Lasting up to 20 washes, Naturange formulations are free of ammonia, parabens, PPD and not formulated with resorcinol. All have a non-drip, creamy texture that is quickly absorbed into the hair for maximum moisturizing and conditioning benefit. No residue is left behind, and hair is easily detangled while it is still wet. “Now with Naturange, consumers have a hybrid permanent hair color plus treatment formula that creates long-lasting color, even on grays,” said Juliana Gomiero, Global Hair Care Marketing Manager, LLS Beauty. “It also soothes hair and makes it smooth and soft.”

Naturange falls at 88% on the Renewable Carbon Index and comes in four ready-made shades:
• Green Tea Black 2.0 Shade
• Hawaiian White Ginger Brown 4.0 Shade
• Hibiscus Flower Red 6.6 Shade
• Chamomile Blonde 10.0 Shade

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