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- 04/03/2024

SEPPIC – Seppic unveils a glimpse of “BEAUTIFUL TEMPTATIONS”, its new collection of formulations for in-cosmetics 2024

HPC Today
Who has never fallen into a temptation? Envy, gluttony, greed, or pride are as many temptations that surround people in daily life. With its “Beautiful Temptations” collection, Seppic gives a good reason to get tempted.

This collection draws inspiration from 7 temptations and transforms them into skincare, haircare, nutricosmetic, and make-up formulations that positively address the current trends shaping the beauty market.

As a sneak peek of the collection before discovering all the formulas during in-cosmetics, Seppic shares the Appealing Transformative Masks. Inspired by the Envy, these face masks meet the Playful Beauty trend. Nowadays, in China 45% of adults who use beauty and personal care products say they prefer to try innovative formats/textures that they haven’t used before*. Brands then investigate ways to bring fun with colorful and transformative textures, enabling experimentation and Blend It Yourself concept. Following these codes, Seppic Appealing Transformative Masks include a blue aqueous gel that can be used as a mask alone or that can be mixed with a pink concentrated oil thus revealing an unexpected purplish cream as a second mask.

With a naturality profile of 92.4%**, this purplish jelly emulsion whose texture is achieved thanks to SEPIMAX™ ZEN (Polyacrylate Crosspolymer-6) melts on the skin when applied, thanks to EMOGREEN™ L19 (C15-19 Alkane), Seppic’s bio-sourced emollient. It combines the benefits of two active ingredients: SAKADIKIUM™ (Glycerin, Aqua/Water, Hedychium Coronarium Root Extract) that acts a multiprotector when exposed to blue light, UV and pollution and ANTILEUKINE 6™ (Caprylic/Capric Triglyceride, Laminaria Ochroleuca Extract) an oil-soluble active ingredient that soothes, reinforces and protects the skin. For sure, these colorful products to blend will make people envious!