Print this article
- 10/21/2022

The World of Probiotics in 2022

AgroFOOD Industry Hi Tech

Probiotics are introduced to the body for its beneficial qualities and contain live bacteria or yeast said to have a variety of health benefits. This could be either in a food or drink products, or nutritional supplements. Made up of microorganisms intended to enhance health, found in yogurt and other fermented foods, dietary supplements and beauty products. 8


Consumers attitudes towards probiotics Consumers motivations for buying probiotics are primarily health based, specifically gut health. 7 7

Consumer behaviors and claims Of those who take probiotics, 7 7 The most popular probiotic food product reported by global consumers was yogurt in a cup (6

Conclusion When consumers were asked why they haven’t bought probiotic food and drink products 5

This article is based on FMCG Gurus: Probiotic Surveys. For more information, please contact

Want to learn more about FMCG Gurus Probiotic and Prebiotic Consumers surveys? The Register for FMCG Gurus & Beneo Present: Understanding Prebiotics in 2022 and Beyond. For more information and registration details, please click here: