Consumers are always on the lookout for something new and follow trends, but ultimately the effectiveness of a product is what makes them buy it again. They want to see and feel a difference.
For CutiGuard CLR™ this implies that it is essential to be able to zoom out from the extreme detail encompassing the interwoven network of cell biological markers in all its complexity to the question: “Can this product make my skin look younger?”
Over several years, CutiGuard CLR™ has been the subject of many different clinical studies focusing on its ability to make skin look younger. Most recently, novel and innovative in vivo studies have been performed which shed a totally new light on CutiGuard CLR™’s relevance for consumers.
The industry first `first impressions study´
First impressions are formed in just a fraction of a second and shape how others perceive us. This intuitive judgment is deeply rooted in human psychology and is often difficult to articulate. For the first time in the cosmetics industry, an anti-aging active ingredient has been evaluated through a unique `first impressions´ study.
In this study, 170 so-called naïve graders (people who are not experienced in judging skin features and qualities) of different nationalities and ages were involved. These naïve graders were asked to assess the skin of two standardized photographs of the same volunteer in the study for three seconds (randomized, blinded, total of 31 volunteers). One photograph was taken before the treatment with a cosmetic formulation containing 3percent CutiGuard CLR™ and the other one was taken after a six-week treatment (twice daily application). After three seconds, the photographs were removed and the naïve graders were asked to choose which photograph showed the best skin, purely based on their own subjective preferences.
A clear majority of 76percent of volunteers showed to prefer the skin after the treatment with 3percent CutiGuard CLR™, illustrating its potency to positively influence the first impression of a person.
Additionally, in an expert grading, international makeup artists judged CutiGuard CLR™ to make skin more even, more balanced, more youthful, more flawless, and more radiant. Its activities on the biology of aging skin are both recognized instantly, instrumentally and even by international makeup artists. With this, we were able to comprehensively demonstrate that CutiGuard CLR™ visibly makes the skin look younger and more attractive, truly fulfilling our mission: to make a difference for consumers.
