Florence Bernardin – Company manager, Information & Inspiration
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Information & Inspiration
Globalisation VS Geolocalisation: your thoughts?
I think that consumers are facing global concerns ( lack of time, pollution, aging, health concerns…) but that their routines, ideal skin, way to feel and see cosmetics are different from one area to another pushing brands to differentiate their allegations, products and texture.
It has already started long time ago with whitening, cosmetics water, essence… and keeps going on with masks, cleansers, anti-aging care…
How do your Firm collect data on sensory in different Countries?
Gathering all types of textures from local markets, we evaluate them and ... ...