A word on sustainability with Arndt Scheidgen, Henkel AG & Co. KGaA, Düsseldorf, Germany
“Sustainability”, in your opinion what does this term mean today? In your opinion, today sustainability is more a claim or a commitment for companies?
In order to limit the number of sustainability definitions, I would like to stick to the one derived from the vision 2050 by the World Business Council for Sustainable Development (WBCSD): “In 2050, 9 billion people live well within resource limits of the planet.” (1) This vision implies progress, development and a forward generation contract, so that it defines sustainability as all forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs.
This definition in mind, sustainability needs to be anchored in the company’s values and demands a clear personal commitment from all employees, so that all activities a company undertakes have their roots in a sustainability mindset. This makes a company’s sustainability approach really holistic.
Is sustainability more an issue or an opportunity today? Does sustainability represent more a cost or an investment for companies?
Sustainability is for ...