Zurko – From anti-aging to well-aging: the transformation of the cosmetic industry


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The cosmetics industry has witnessed a significant evolution in the way aging is being approached. For many years, the predominant focus had been on “anti-aging”, defined as a constant fight against the visible signs of aging.


However, in recent times, a new philosophy has begun to emerge, transforming the way we understand and approach the aging process and giving rise to “well-aging”. This transition represents a fundamental shift in the cosmetics industry’s mindset and approach, focusing on holistic wellness rather than mere youthful appearance.


The Anti-Aging Paradigm
For many decades, the cosmetics industry had been driven by anti-aging and products designed to reduce wrinkles, blemishes and other vi ... ...