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From protection against disease to boosting energy and eye health: how do health concerns vary by age?

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CARLA LABRADOR
DSM, Kaiseraugst, Switzerland

Abstract

Carla Labrador, Consumer and Market Insights Manager at DSM, discusses the results of DSM’s latest Global Health Concerns (2019) study to help food, beverage and dietary supplement manufacturers understand consumer health concerns and meet the needs of today’s well-informed and health-aware consumers.


Consumers are more health-aware than ever before and are taking an increasingly proactive approach towards supporting their own and their children’s health and wellbeing. Understanding different consumer priorities and pain points when it comes to health and nutrition is essential for food, beverage and dietary supplement producers to develop products that meet the needs of different demographics in populations worldwide. The recent DSM Global Health Concerns Study 2019, which interviewed over 17,000 consumers – including almost 3,000 parents - across 23 countries, sheds light on consumers’ current health concerns and provides a number of important insights to inform future innovation in the industry.

TODAY’S ADULTS ARE TIRED AND INCREASINGLY TURNING TO DIETARY SUPPLEMENTS

The DSM Global Health Concerns Study 2019, a follow up to DSM’s 2017 report (1), reveals that maintaining energy levels has replaced managing weight as the number one health concern for adults across Europe, the Middle East and Africa (67%). Protection against diseases later in life (64%) and eye health (62%) were identified as ...




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