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IN-COSMETICS BARCELONA: ANOTHER RECORD EVENT

in-cosmetics has increased again its unique visitor number for the 2012 event by 5%, delivering one of the most successful editions in the exhibition’s history. Welcoming 590 exhibitors, it was also the biggest show ever, 10% larger than last year’s record-breaking Milan show.

The three-day event, which is widely recognised as the world’s leading global business platform for personal care ingredients, recorded a total of 7,1521 unique visitors in attendance at Barcelona’s Gran Via Exhibition Centre. The total daily visitor figure (including re-visits) increased by 9% to 13,071.

As ever, the international contingent was strong, with 70% visitors hailing from outside of Spain in search of the newest products and latest developments from the world’s most innovative personal care ingredients suppliers.

Visitors, regular and new, expressed their satisfaction for the 2012 event, held in a very peculiar moment for the global economy.
Seventy new exhibitors attended the show. “This is our first in-cosmetics and it has been highly successful – we’ve managed to speak to hundreds of people, with many of these being decision makers from new market sectors. We’ve already booked for the Paris show next year and can’t wait to further our success there.” Commented Birke Goetz of Swiss company Jungbunzlauer International AG.

More than 70 brand new products unveiled on the Innovation Zone. This commitment to creativity was echoed at the Innovation Zone Best Ingredient Award, which saw Unipex / Lucas Meyer Cosmetics scoop Gold for its new ingredients Progeline™ and ADIPOFILL™.

A man-made beach complete with real sand, deckchairs and parasols, provided the perfect Mediterranean backdrop for the in-focus Solar Beauty theme. The beach brought together a full-scale innovation platform where visitors could explore the history of suncare, chat with experts on regulation, social networks and new technologies or have their skin tested for UV exposure. Echoed throughout the event, in-focus also offered a Scientific Seminar on sun protection, panel discussions on the latest solar trends, while Mintel gave product demonstrations based on the latest suncare launches from the East and the West on the Innovation Zone. To ensure that visitors were easily able to identify exhibitors with solar beauty innovations, a dedicated “Solar Trail” highlighted 28 suppliers including Arkema, BASF, Croda, DKSH, Laserson, Lipotec and Solabia.

A series of well-attended Innovation Seminars, Workshops, Scientific Seminars and Marketing Trends presentations covered hot topics such as green formulations, the possible alternatives to animal testing (remark: this seminar was held by HPC Today journal) and the cutting edge technologies involved in Cosmetogenomics, making this year’s educational programme one of the most in-demand to-date.
Next in-cosmetics: Paris Porte de Versailles, 16-18 April 2013.

Source: Storm Communications: in-cosmetics@stormcom.co.uk

In-cosmetics Barcellona: another record event




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