Jan-Peter Sander Senior Vice President of BASF’s business unit Personal Care Europe
BASF – 150 years of history from the origins to today’s motto “We create chemistry”
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Review and outlook in the light of personal care business
BASF - the “Badische Anilin und Sodafabrik” was founded in 1865 and now has one hundred fifty years of history! A real achievement, isnt’it?
Remaining successful for such a long time as 150 years is an accomplishment in itself. And it speaks for the creativity and determination of our employees – past and present. Today we enable our customers in nearly every industry to meet the current and future needs of society.
During the course of its history BASF has shown how chemistry could influence society by enabling new ideas and solutions. Which were on your opinion the most striking examples in this sense?
It all started in 1865, with synthetic dyes, making people’s lives more colorful. As the world population is growing rapidly around 1900, the increasing demand for artificial fertilizers was the starting poi ...