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Unilever Fragrance Awards 2011

MARITA VAN OLDENBORGH interviews MARCELLA BARTOLETTI
Global Fragrance Director at Unilever
Unilever Italy Holdings S.r.l., Business Park, Via Ugo Bassi 2, Milano, 20159, Italy

INTRODUCTION
New directions in applied fragrances for home and personal care products will be showcased at an industry awards event on 18 May in London, hosted by Unilever.
The second Unilever Fragrance Awards “highlight the importance of fragrance as a prime driver of consumer preference and hence product superiority”, according to a communiqué from Global Foods, Home & Personal Care president Michael B. Polk and Chief R&D Offi cer Geneviève Berger.
The biennial Awards recognise teams – including fragrance house partners – that have achieved fragrance excellence and contributed to pushing the boundaries of fragrance creation and best practice for Unilever home and personal care brands. Unilever’s home and personal care brands sell in more than 180 countries and six of them – Axe/Lynx, Omo, Dove, Sunsilk, Rexona, and Lux – have sales of more than a billion euros a year.



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