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“WHO is WHO in...“ is a dedicated fast tracked space allowing companies to showcase their most advanced product/services and technologies to the right audience.


WHO is WHO in Microbeads


Company name: Floratech    

Florabeads® & Ecobeads® - The Natural Solution for Exfoliation and the Environment

Concern over environmental harm from microplastic scrubbing beads has provoked restrictions to their use. There is a growing global expectation that plastic microbeads will be eliminated from all formulations.

Scrubbing beads should not damage the environment, yet still deliver the same functionality, while protecting skin health and brand perception. Floratech has a wide variety of biodegradable scrubbing beads that comply with global legislation, provide effective yet gentle exfoliation without irritation, and remain stable in formulations. Florabeads and Ecobeads are gentle enough for daily use yet clinically shown to be as effective as polyethylene microbeads. Florabeads and Ecobeads are available in a wide range of colors.

Floratech has grown naturally into a modern botanical derivative research and manufacturing center providing innovative botanical ingredients including: oil-free esters, jojoba derivatives, macadamia oil and derivatives, stabilized high-oleic sunflower seed oil and specialty particles to formulators of stable, functional and quality cosmetic and personal care products worldwide.

Floratech isn’t going green – we were born green.

For a sample or more information contact: or visit us at in-cosmetics London Booth M78 and Suppliers’ Day Booth 1319.

291 E. El Prado Court
Chandler, AZ 85225

WHO is WHO in Healthy Ageing


Company name: Improve USA    

Improve USA launches Enderma™ skin care ingredient
At this year’s in-cosmetics show, Improve USA, a division of Pharmachem Laboratories, launches Enderma™ a scientifically proven, proprietary ingredient that rapidly improves skin quality. 
Enderma™ has been developed for beauty and healthy-aging applications, to help increase moisture retention, improve elasticity, and decrease the appearance of wrinkles in the skin. Enderma™ delivers rapid results for smoother, softer skin and a more radiant outward appearance. A scientifically conducted study on the ingredient showed significant improvement in skin health within seven days.
Enderma™ is a unique ingredient based on aloe vera – a natural product which has been used for centuries to moisturise and support healthy skin. Enderma™ brings advanced innovation to this trusted ingredient; its proprietary production methods allow the raw materials to be produced gently and responsibly, and help to retain their inherent potency.
Enderma™ offers traditional plant wisdom with cutting-edge developments in biochemistry and efficacy testing, responds to customers’ demand for safe, proven, natural ingredients, backed up by scientific evidence.

About Improve USA
Improve USA, a subsidiary of Pharmachem Laboratories, Inc., is headquartered in Anaheim, California. It processes a full line of aloe vera products for use in the herbal, dietary supplement, nutritional, cosmetic, and personal care markets. Its products are certified for purity by the International Aloe Science Council, certified organic by Quality Assurance International, many of which also carry the Kosher, Halal and Fair-For-Life certifications. Improve USA is committed to following the most demanding quality control standards to ensure its customers get the purest, highest quality aloe vera ingredients available.

2929 E. White Star Avenue
Anaheim, CA 92806

WHO is WHO in Surfactants


Company name: Innospec

Inner Beauty – Navigating the Trends
Innospec are a manufacturer and supplier of ingredients for the personal and beauty care markets. Our extensive range of surfactants, silicones, emollients and solubilisers enables us to present endless customer solutions in Skin Care and Hair Care applications.
Recent developments to our portfolio has seen an impressive extension of our surfactants offerings, these advances have enabled us to focus on specialised product lines with additional expert advice and provide an extensive collection of on-trend formulations.
We will be showcasing our technical expertise in surfactants during our Innovation Demonstration at In Cosmetics. Innospec believes there is scope for renewed creativity using existing product offerings to match the latest trends and indeed drive innovation.
With the aim to inspire formulators looking for innovative textures in their finished formulations, we demonstrate the versatility of our Isethionate and Taurate surfactants by showing that you don’t have to stick to classical products or textures. In the Innospec world, there are no rules when it comes to creativity.
Our extensive surfactant ranges can be formulated into several different novel applications, whether it is a Soufflé, a Solid Shampoo Bar, a Shower Oil or Micellar Water, all of which are compatible with many raw materials, making the possibilities for formulation development endless.

Come and see how we are navigating the latest trends at In Cosmetics, London, booth F20 or visit us at to find out more.

Innospec Manufacturing Park
Oil Sites Road
Ellesmere Port, CH65 4EY
United Kingdom

WHO is WHO in Wax Additives


Company name: Micro Powders, Inc.

Micro Powders, Inc. manufactures an extensive and innovative range of specialty micronized wax products.
MPI offers products based on synthetic, natural, biodegradable and naturally-derived materials. Powders are available in both spherical and irregular shaped grades to provide differentiated performance effects. Fine powders will improve binding, texture, soft focus, oil absorption and wear resistance. Emulsions can be enhanced with fine powders to give increased playtime, luxurious texture and matting.
Coarser powders provide varying degrees of exfoliation from gentle to aggressive. Products are available in both natural and colored versions. Micro Powders offers the largest range of exfoliation grades in the industry, be it natural, biodegradable, colored or synthetic.
Micro Powders will introduce Naturesoft 800 - an ultrafine cellulose powder (INCI: Cellulose) at In-Cosmetic London:

  • Biodegradable powder
  • Superior binding properties vs. zinc stearate and Nylon-12
  • Imparts a soft feel to pressed and loose powder formulations
  • Natural and cost effective

In addition, we will launch Naturescrub® H product line, which are scrubs based on hydrogenated natural castor oil for effective non-irritating exfoliation. Naturescrub H is available in 3 different mesh size grades; Naturescrub H14, H20, H50.
Our new line of melting waxes for use as rheological modifiers and structural additives will also be introduced:

  • Micropoly® 4039 (low density polyethylene – pellet)
  • Micropoly 4049 (low density polyethylene – powder)

For a sample or technical data or to learn about our new products, visit us at booth M18 during In-Cosmetics London.

580 White Plains Road
Tarrytown, NY 10591

001 914-793-4058

WHO is WHO in Novel Textures


Company name: Omya International AG

Omya is a leading global producer of calcium carbonate and a worldwide distributor of specialty additives, premium services and solutions. Founded in 1884 in Switzerland, Omya has a global presence extending to more than 180 locations in over 50 countries with 8,000 employees. Omya provides sustainable added value products and services from responsibly sourced materials to meet the essential needs of current and future generations. In the consumer goods sector, Omya provides innovative solutions based on high purity natural minerals and complementary ingredients that meet the most stringent regulatory and quality standards.

In the field of personal care, calcium carbonate is a real all-rounder, opening up multiple options for enhancing textures in customized formulations. Through major investments in science and commitment to R&D, Omya has developed patented ingredients for decorative cosmetics, skin care and oral care products. As such the company’s Omyacare® range consists of different natural calcium carbonate particles. Providing an active and sustainable alternative to microplastics, titanium dioxide or silicates, Omyacare® range can be used in a variety of applications, including emulsions (o/w and w/o) and anhydrous (non-powder) formulations, to provide body and texture. They deliver smoothness and a pleasant skin feel when used in body lotions, body creams, and coloured cream products which are intended for a smoother skin feel, reduced tackiness and faster drying times. As they can be used at high concentrations while still maintaining the quality of the formulation, they are also cost-effective fillers. In addition, high purity sources guarantee that the Omyacare® range has low microbiology, ensuring hygiene and lasting shelf life. The natural minerals are produced under clean and controlled manufacturing conditions that have a reduced carbon footprint and generate minimum waste. Omyacare® particles comply with recognized natural and organic cosmetic standards, including COSMOS and ECOCERT.

Baslerstrasse 42
4665 Oftringen

+41 62 789 2929

WHO is WHO in Novel Textures   


Company name: Paradigm Science Inc    

Paradigm Science Inc is a manufacturer and supplier of unique natural ingredients for the Personal Care and Cosmetic Industry since 2003. Paradigm offers a wide range of biodegradable innovative exfoliants in a variety of particle sizes to influence feel and texture for enhanced formula efficacy and consumer perception. Our range of eco-friendly, non-animal derived products have been carefully selected based on performance, environmental sustainability, and value so that we are able to provide our customers with inventive technical ingredients that will make them most competitive in their respective marketplace.
Chardonnay Seed Powder, Cranberry Seed Powder and Diamond Dust Powder are just a few examples of natural exfoliants which can be viewed at Paradigm’s newest offerings include four natural extracts: PSI™ Green Caffeine Natural Anhydrous Caffeine EP USP, PSI™ Green Tea Extract 45%, PSI™ Green Coffee Extract 50% and Venus Bark Extract™.
Extracted from the outer bark of the white birch tree of North America Venus Bark Extract TM is a unique plant-derived compound which includes betulin, betulinic acid, and lupeol. Proven benefits of the triterpenes in this composition of white birch bark extract include anti-aging, free radicals scavenging and improved skin health. Paradigm’s comprehensive offering also includes omega-rich emollients, Pallinos™ soft color bead encapsulants, and specialty butters. Headquartered on the East Coast USA, Paradigm proudly provides unique ingredients for the creative chemist.

Visit us at In-Cosmetics London April 2017 Booth # L74 and visit us at NYSCC Suppliers’ Day, May 2017 Booth #1332.

WHO is WHO in Testing


Company name: Skinobs    

1st search engine for efficacy and safety on human testing

In 2 clicks and for free, Skinobs provides cosmeticians a comprehensive vision on the claim substantiation indexing more than 140 methods and more than 100 testing laboratories (CROs). It is a French and independent tool which optimizes the development of products in terms of performance, cost, speed, and innovation.
R&D managers, formulators, marketers and regulatory authorities in charge of the products or ingredients evaluation will find Skinobs a unique support that answers all their questions about skin testing: what method, what device, what CRO’s, where, what subjects...? Complementary topics enable them to deepen their search: method data sheet, directory, technology level, novelty level.
To help users quickly and efficiently, Skinobs provides fast and in-depth information on existing methods and gives direct access to CRO’s request. A world map offers cosmeticians to directly locate a CRO, meanwhile the research algorithm gives them the methods results with the exact location for a particular test.
Our approach has been always collaborative, integrating information from all stakeholders to build a useful and easy-to-use tool for cosmeticians. Skinobs started in 2015 with the Testing News Blog,, giving news of the testing sector to highlight all evaluation innovation that makes cosmetics always more innovative, safe and effective.
In April 2017, Skinobs celebrates its 1st anniversary with more than 1000 users, 2 400 page views per month. All worldwide brands already trust us and many partners are supporting the database development such as: BIOPHYDERM, CERCO, C.L.A.I.M.S, CRL, EOTECH, ELLEAD, EUROFINS, DERMSCAN, IDEA, I.E.C, LIPOTYPE, MAVIG, SPINCONTROL, SKIN TEST INSTITUTE, ZURKO RESEARCH.

Connect and read the testing News blog More information at

17 allée du lac Saint André
BP20256 - Technolac
73375 Le Bourget du lac

WHO is WHO in Beauty from within


Company name: WEISHARDT


WEISHARDT is a French company with more than 170 years of experience in the field of collagen. It is a world leader in the production and sale of collagen products.

Its innovative fish collagen peptides are registered under the trademark Naticol® and are mainly directed to functional food & beverage applications, cosmetofoods and cosmetics.

These specific and natural fish collagen peptides are easily absorbed to express their beneficial effects.

Benefits of the fish collagen peptides, Naticol®, on skin quality are clinically proven.
Therefore, Naticol®, specific type 1 fish collagen peptides, relying on Innovative collagen science represents innovative solutions to accelerate collagen synthesis. It represents alternative strategies for improving the appearance of the skin: hydration, firmness and wrinkles.

Naticol® is a natural and active compound for skin Beauty from within.
It is organoleptically neutral (taste and odor), water soluble and easily affordable in cosmetics and cosmetofoods for daily uses.

Innovation is the key force of Weishardt that continuously looks for innovative and new health solutions to provide to its customers.
Weishardt products are distributed worldwide.

Rond-point G. Jolimaitre, BP 259
81305 Graulhet cedex

+33 (0)5 63 42 14 41

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