International Probiotics Association (IPA)
George is the executive director of the International Probiotic s Association (IPA). George has been involved with the probiotic industry since 2007 where he served in various roles from business development to account management with a globally recognized probiotic producer. During this time he also served on the IPA board of directors and had 2 mandates as president before taking on the association’s leadership role as executive director. George represents the IPA in the media, to all probiotic industry stakeholders, and in appearances at conventions, conferences, and other symposiums.
Some of the on-going IPA initiatives for the probiotic industry that he is piloting are, outreach programs to different regulators around the world, education platforms for health care providers and consumers in the way of probiotic conferences through the IPA and other event company partners and media outlets, expanding IPA offices in other regions of the world, publishing probiotic related papers addressing pertinent subject matter in the industry, blogs through IPA social media platforms, and collaborating with other associations in order to consolidate the probiotic message. IPA is also part of the Advisory council for the newly formed Center for Digestive Health (IFNH) at Rutgers U, and the AEP (Alliance for the Education of Probiotics).
IPA’s mission is to bridge the gap of all stakeholders in the probiotic sector and be the unique platform where all these entities interact in enabling the probiotic industry’s awareness and growth. George’s focus is to continue driving the positive message for probiotic benefits and have the IPA continue being the Global Voice of Probiotics.