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Michelle Niedziela

Michelle Niedziela Personal Image

HCD Research

Dr. Michelle Niedziela (PhD) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. As Scientific Director, HCD Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.

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