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Internet marketing
Advanced techniques for increased market share

DENIS KONDOPOULOS, 6 Regent Court Reading, RG1 7HW, United Kingdom


Information technology provides the tools for onlinemarketing but classic marketing principles remain at thecore of the marketing process. SEO (1) must be driven bythe customer’s needs and wants and by the competitivepresence on the internet. SEO is an integral part of themarketing plan and not a simple add-on to the website.The article discusses the importance of SEO integration ininternet marketing and provides a six-stepped technique toenhance the presence of any type of enterprise on the web.