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- 04/22/2024

Help! I’m Covered in Adjectives – Cosmetic Claims & The Consumer Second Edition

HPC Today

“The average consumer is someone reasonably well-informed, observant and circumspect — no one is expected to protect fools from the consequence of their folly”  EU Cosmetic Regulation 1223/2009


It’s here! The long-awaited Second Edition of: Help! I’m Covered in Adjectives – Cosmetic Claims & The Consumer. Dive into the world of cosmetic claims with renowned skin scientist and cosmetic claims specialist, Theresa M. Callaghan, as she unveils an updated and enriched second edition of her groundbreaking book first published in 2019.

With over three decades of expertise in the cosmetics industry, the author delves deep into the intricate realm of cosmetic claims. From navigating regulatory landscapes to deciphering the science behind product efficacy, this overhauled and newly presented edition is your ultimate guide to mastering the understanding of compelling cosmetic claims.

Whether you’re a seasoned industry professional or a curious consumer who loves cosmetics, there’s something for everyone in this book!

Consumers – Gain invaluable insights into the complexities of the cosmetics industry and learn to decode product claims like a pro. Empower yourself with knowledge and make informed decisions about the products you use.

Industry Professionals – Elevate your expertise in marketing, research and development, and regulatory affairs. Deepen your understanding of claim development processes and stay ahead of the curve with updates on legislation and the challenges and pitfalls of trendy claims.

Influencers, Startups, and Journalists – Discover your real role in shaping consumer perceptions and industry trends. Equip yourself with accurate information about cosmetic claims to provide your audience with trustworthy insights and promote transparency within the industry without feeding them (dis-)misinformation!


What’s New?

This Second Edition will bring a wealth of new content and updates…

Explore stand alone chapters on Misinformation, Sustainability & Green Claims, and more. Dive into discussions on Borderline Claims, Microbiome Claims, AI, Clean Beauty Claims, and much more…

Join us on this captivating journey as we unravel the complexities of cosmetic claims and explore the intersection of science, psychology, and branding strategies.

Get ready to embark on a thought-provoking exploration of our relationship with cosmetics and the pursuit of beauty. This isn’t just a book about cosmetic claims—it’s a reflection of our aspirations, insecurities, and the ultimately the transformative power of credible beauty products.


Contact Name: Theresa Callaghan

Phone: +49-40-1819-2829


Imprint: KDP; Copyright © 2024 Theresa M. Callaghan

On sale: 30th April 2024

Price: £37 (hardback colour print) £27 (paperback black & white print)
Pages: 265

ISBN: 9798322692904 (hardback); 9798322694571 (paperback)


Theresa M. Callaghan is a seasoned PhD biochemist with more than 35 years in international corporate skincare research. Her own business set up in 2008, focuses on trouble-shooting cosmetic claims development for both ingredient suppliers and brands, as well as ghost writing for many clients. A prolific author herself, speaker and regular contributor to scientific journals and magazine. She is a member of several scientific associations and serves on a number of peer-review editorial boards. She is also a consulting scientific editor for Eurocosmetics Magazine and a Covalo Ambassador.