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- 11/13/2017

INOLEX Introduces Vibrancy to Color Cosmetics with LexFeel® Vibrant

HPC Today

INOLEX is taking color cosmetics to a new level with the launch of LexFeel® Vibrant, a patented sensory and texture modifying agent that improves pay-off through a range of aesthetic and functional benefits.
LexFeel® Vibrant (Palm Acid/Adipic Acid/Pentaerythritol Crosspolymer) is the latest addition to the LexFeel® portoflio of INOLEX sensory fluids. The product is a sensory modifying polyol polyester suitable for emulsions and anhydrous systems. Unlike typical waxes and butters, LexFeel® Vibrant is a non-crystalline wax which stays clear when mixed with other clear oil phase ingredients, thereby enhancing color quality in numerous applications.
An alternative to the typical oils, butters and waxes, LexFeel® Vibrant is a structuring and pigment wetting agent that provides a rich yet light skin-feel. The polymeric nature of this crystalline wax allows for improved stability without the heavy or greasy feel associated with traditional structuring agents. LexFeel® Vibrant provides unique gel-like textures and improves spreadability while allowing for a base that displays the vibrancy of pigments.
“As consumers demand more tailored cosmetics, we are addressing the need for ingredients that deliver superior performance. LexFeel® Vibrant significantly boosts sensory, aesthetic and formulation results compared to other ingredients, which is very exciting,” Fana Makonnen, Technical Marketing Manager at INOLEX.

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