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A new protocol for the measurement of psychophysiological effects of beauty & wellness treatments Integrated Sensorial Approach in Cosmetics (I.S.A.C.) – Part 2

ANDREA BOVERO1*, STEFANO CARACCIOLO2, ROBERTA BOZZINI1, CRISTIANE PINTO RIBEIRO3, CRISTINA APARECIDA DUARTE LÉPORE3, FRANCISCO RIBEIRO DE MORAES3, JANINE MAILHO GIMENIS3, LEANDRO GIAVAROTTI3, VÂNIA RODRIGUES LEITE SILVA3, ANDRÉA BIOLCATI FALASCO3
*Corresponding author
1. Wellness Sciences International Institute and International Committee of Aesthetics and Cosmetology (CIDESCO) Italian Section
Via Bologna 242, Ferrara, 44122, Italy.
2. University of Ferrara, Department of Experimental and Clinical Medicine, Section of General & Clinical Psychology
Via Fossato di Mortara 17/19, Ferrara, 44100, Italy.
3. Universidade Anhembi Morumbi, Escola de Saúde e Beleza, Rua Doutor Almeida Lima, Brás, São Paulo, 1134, Brazila

Abstract

The objective evaluation of some psychophysiologicalparameters represents a useful tool for themeasurement of the efficacy of new beauty andwellness treatments. The focus of the research was toevaluate the correlation between the variation ofphysiological and psychological parameters before andafter a Beauty & Wellness (B&W) treatment, using specificequipments and self-administered questionnaires. In thefirst phase of the study, published on Household andPersonal Care Today, 1, pp. 50-52 (2009), anxiety andself-esteem variation were assessed before and afterB&W treatments, according to age. The results of thisstudy, carried out in Italy, showed that B&W treatmentsinduced psychological effects, enhancing self-esteemand decreasing anxiety. In the second phase of theresearch, physiological effects of B&W treatments wereevaluated together with psychological ones. This study,carried out in Brazil, monitored some important bio signals(blood pressure, heart and breathing rate) during B&Wtreatments together with a pool of psychological tests.The results confirmed that, after B&W treatments, thereduction of anxiety and the increase of self-esteem arecorrelated to a significant decrease of blood pressure,respiratory and heart rate.


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