A new protocol for the measurement of psychophysiological effects of beauty & wellness treatments Integrated Sensorial Approach in Cosmetics (I.S.A.C.) – Part 2
The objective evaluation of some psychophysiologicalparameters represents a useful tool for themeasurement of the efficacy of new beauty andwellness treatments. The focus of the research was toevaluate the correlation between the variation ofphysiological and psychological parameters before andafter a Beauty & Wellness (B&W) treatment, using specificequipments and self-administered questionnaires. In thefirst phase of the study, published on Household andPersonal Care Today, 1, pp. 50-52 (2009), anxiety andself-esteem variation were assessed before and afterB&W treatments, according to age. The results of thisstudy, carried out in Italy, showed that B&W treatmentsinduced psychological effects, enhancing self-esteemand decreasing anxiety. In the second phase of theresearch, physiological effects of B&W treatments wereevaluated together with psychological ones. This study,carried out in Brazil, monitored some important bio signals(blood pressure, heart and breathing rate) during B&Wtreatments together with a pool of psychological tests.The results confirmed that, after B&W treatments, thereduction of anxiety and the increase of self-esteem arecorrelated to a significant decrease of blood pressure,respiratory and heart rate.