BASF – The 4 Elements of Personal Care

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All over the world, people are looking for products that help them look good and feel good. Well-informed and health-conscious consumers want to know they can trust the formulations they use. They expect them to perform as promised and provide a moment of nurturing.

We see huge potential for products that support natural beauty from within and a healthy sense of self-esteem. To serve the personal care industry in addressing these needs, BASF delivers solutions that perform in the four Personal Care Elements: Protect, Cleanse, Beautify, Maintain.

Protect: Considering that protection is a basic human need, it’s not surprising that stressful urban lifestyles are driving demand for products with protective functions. People want protection from pollutants, ...