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Cognis in China
Looking at the market, looking at the environment

GIULIO FEZZARDINI
HPC Today
giulio@teknoscienze.com

Cognis is a name which really doesn’t need any presentations.Since long years, Cognis has followed a policy of innovations,which made of the Company a true precursor in conceptsbeing today considered as key issues worldwide, like theprotection of the environment and sustainability or theattention towards customers seen as individuals, as people tointeract and go ahead with. This innovation in its marketingconcepts led to the development of a commercial policywhich allowed Cognis to become a worldwide player. Theefficacy of Cognis’s communication is witnessed by the“Feelosophy” label which represents a landmark in the field ofadvertising.



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