KAJ JOHNSON
Method Products, 637 Commercial Street, Suite 300, San Francisco, CA 94111, USA

Abstract

Sustainability is an important part of every Method and Ecover product. Sustainability by itself is not enough. If the product is not broadly adopted, then it doesn’t deliver its full potential for sustainable impact. This paper addresses how these brands look to maximize both the business and environmental benefits by recognizing some of the hurdles and approaching things differently. The examples highlight some of the strategies to help make sustainability successful.

INTRODUCTION

Imagine if we could rewrite how materials and finished products are made. What different chemicals, production methods, packaging materials and finished products would we have? Would we even make the same chemicals? Would we produce them in the same way? Would we make plastics that come from non-renewable sources and last indefinitely in our oceans and landfills? Would we be protective of our sustainability advances for fear of competition?

We all have a common role to help drive progress on sustainability and it’s exciting to be part of it. Making an impact requires attention to several factors.






At Method and Ecover, we believe the keys to making this happen are to:

• Recognize hurdles and approach problems differently
• Collaborate effectively
• En ...
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