PITTI FRAGRANZE 2019: artistic perfumery on show in Florence
Together with Stephanie Moellhausen, Trend Scouting and Product Innovation Manager at Moellhausen Spa, a company that has been a landmark in the world of fragrances for over 50 years, Tks Publisher has recently participated in the latest edition of Pitti Fragranze (Florence, 13-15 September 2019).
Visiting the event with Stephanie, whose company supports and organises meetings and cultural events on the olfactory sense and how to train it, has allowed us to better understand the trends and moods of an event that showcases a niche market - artistic perfumery - that requires a particular analytical approach in terms of olfactory experience and sector trends.
EVENT FACTS AND FIGURES
The 2019 edition, which was the seventeenth, has seen 2000 visitors from over 50 countries, which confirms that this event is rapidly growing into an important showcasing opportunity for the high-end creative perfumery.
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