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Action-packed in-cosmetics Asia celebrates its most successful event to date
in-cosmetics Asia 2013 celebrated another first-class event, attracting 6,007 unique visitors from across Asia and beyond – a 16 per cent uplift compared to 2012 – making it a record-breaking show. Visitors hailed from all corners of the globe, with Malaysia, China and South Korea the top three represented countries outside Thailand. With 2,285 overseas visitors, international attendees accounted for 38 per cent of the total attendance, an increase of 18 per cent compared to 2012.
As the region’s only personal care ingredients exhibition with a pan-Asian focus, in-cosmetics Asia 2013 provided visitors with the opportunity to meet more than 360 suppliers from 30 countries, source ingredients and discover over 240 new products during the course of the three-day event.
More Marketing Trends Presentations, Workshops and Innovation Seminars than ever before, as well as a new Packaging Zone, Country Focus and Product Trails meant visitors were able to gain exclusive insights, improve their knowledge and enhance their technical skills.
The new Korea Country Focus proved a popular attraction with visitors able to learn about this dynamic market, which grew 9.1 per cent in 2012. An interactive display feature included selected Korean ingredients as well as finished products selected by Florence Bernardin, a leading authority on Korean cosmetic products, where visitors were able to understand the influence this market is having globally. Seminars in the Marketing Trends Theatre highlighted areas where brand owners and manufacturers can leverage trends coming out of South Korea, while a Product Trail led visitors to exhibitor stands where they could discover innovative ingredients. The Korea pavilion also allowed visitors to target their approach and meet with more Korean suppliers than ever before.
The Innovation Zone was a hub of activity where visitors could see 37 ingredient launches from the six months leading up to the show and test 22 exclusive formulations whilst Mintel ran live demonstrations on the theme of segmentation by generation, with cosmetics targeted at different age groups.
The Educational Programme moved up a gear this year, with more in-depth analysis of markets, trends and formulation techniques than in previous years. The Marketing Trends Presentations were often standing room only, with visitors able to hear unique insights into topics as diverse as consumer segmentation, anti-ageing, cosmeceuticals, digital marketing and ethnic beauty, as well as market information on Japan and Brazil to help shape marketing campaigns. Workshops provided practical advice on hot topics including natural ingredient formulation, anti-ageing breakthroughs and tips on exporting to the US, while exhibitor-led Innovation Seminars demonstrated the breadth of innovation from exhibitors at the show. 
New Product Trails were also met with resounding success, directing visitors to the most forward-thinking products in each category – anti-acne, anti-ageing and skin whitening – and allowing exhibitors to gain more exposure.
Commenting on the success of this year’s show, Sarah Gibson, Event Director for in-cosmetics Asia said: “Now in its sixth year, in-cosmetics Asia has created a pan-Asian personal care community where the industry comes together both online and face-to-face at the show. This year’s event was another vibrant occasion with the quality of visitors higher than ever before, particularly from Japan and China, with senior level representatives from major manufacturers in attendance. We are already looking forward to the 2014 show and with exhibitor re-bookings through the roof, we’re sure it will prove yet another exciting instalment.”
Plans are already underway for the next in-cosmetics Asia which takes place in Bangkok on 4 – 6 November, 2014.

PCHi Organisers introduce new free-to-attend conference segment

PCHi is a global trade show for the personal care and home care community held annually in China. The innovation-led event attracts manufacturers and ingredient suppliers from all over the world, and provides a quality platform for sourcing new ingredients, gaining insight into global trends, and networking with world-class experts.
PCHi 2014 will provide over 380 ingredient suppliers with an interactive platform to reach more than 8,000 visitors, and will include exhibitors from more than 24 countries and territories. The 2014 event will occupy a total show area of 27,000sqm, and feature more than 40 conferences and activities throughout the 3-day event.
The Organisers, Reed Sinopharm Exhibitions (RSE), are pleased to unveil two conference segments and a new Product Sourcing Seminar for the annual Personal Care & Homecare Ingredients (PCHi) Conference. This partial conference line-up provides a glimpse into the 2014 Conference, well poised to be the most comprehensive that PCHi has ever organized to-date. The confirmed conference tracks announced today include one each on Skincare and Hair care, plus the free-to-attend Product Sourcing Seminar segment. It is the first time that PCHi is offering free access to part of its annual conference, and interest is expected to be high amongst visitors. The complete PCHi conference programme will be shared in a separate announcement in the coming months.
Held from 19 – 21 February 2014 at the Shanghai New International Expo Center, PCHi is an annual event that has gained international recognition over the past six years. It continues to be recognised the world over for its innovation-led content and variety of products and solutions from across the globe.
Describing the new Product Sourcing Seminar, Elynn Xu, Project Manager, RSE, shared, “We designed these interactive sessions to allow visitors to get even closer to the exhibitors and to better facilitate information exchange at PCHi. It is a value-added feature of the conference, as all visitors are welcome to attend for free, much like our mainstay New Technology Sessions (NTS) that are held in the main hall. What’s different about the product sourcing sessions at the conference is that exhibitors are able to present any product they decide on, and to make the presentations more interactive for the audience. We hope that PCHi attendees will find these interactions insightful and helpful.”§
The Product Sourcing Seminars run concurrently with other tracks at the conference venue, and will serve as a new way for visitors to derive better value out of their time at PCHi, and experience more as they get the opportunity to have close discussions with ingredient suppliers.
In addition, PCHi announces two conference tracks that will address industry trends and engage attendees looking for in-depth information about both skincare and hair care. Past PCHi conferences have been applauded for providing valuable insights and realistic views into the industry. Now onto the seventh edition of the show, RSE is for the first time working with conference partners to plan each track. The organisers are pulling out all stops to engage well-known industry figures to present their ideas at the conference.
The two track topics announced today are: “Scalp care & Anti-Ageing Hair Care’; and “Skin Penetration, Sensorial Ingredients/Technologies, and Formulating with Advanced Materials.”
In partnership with the Japan-China Cosmetic Exchange Association, the hair care track, to be held on 19 February, will be led by Yang Jianzhong, Specialist Committee Member of the Association. This track promises to deliver new and interesting ways of achieving better hair care, and to decipher the breakthrough technologies in the industry.
For skincare, a perennial topic of interest, PCHi partners with Cosmetics & Toiletries magazine publisher Allured Business Media to organise the “Skin Penetration, Sensorial Ingredients/Technologies, and Formulating with Advanced Materials” conference track. This conference segment will be held on 20 February 2014.
“Riding on our previous conference programme successes, we are planning to put together the most robust conference itinerary ever,” said Xu. “Together with our partners, we ran keen searches for the right experts to share their knowledge at PCHi, and we are honoured to have them present at the 2014 PCHi Conference. One of our key goals is to enhance and add value to every visitor’s PCHi trip, and we believe that our current line-up is setting us in the right direction to deliver the best experience to all conference attendees.”

Formulate new beauty in Hamburg at in-cosmetics 2014

Hamburg, Northern Germany, known for its scientific and technical excellence and home to cosmetic giants such as Beiersdorf, as well as many other beauty brands and suppliers, Hamburg is the perfect setting for the next edition of in-cosmetics which returns to Germany on 1 – 3 April 2014.
The global personal care industry is thriving and according to Cosmetics Europe, the Personal Care Association, Germany is Europe’s premier market in Europe valued at 12,851 billion Euros*. With six months until the doors open, in-cosmetics 2014 is already close to selling out, with more than 600 exhibitors preparing to display innovative ingredients, launch new products and showcase major developments in the personal care industry.
The 2013 show in Paris was proof of the market’s dynamism, attracting more than 9,300 unique visitors from around the globe. in-cosmetics 2014 promises to emulate this success with original content, exciting product launches and an even more comprehensive Educational Programme.

New Brazil Country Focus
For the first time ever, in-cosmetics will have a Country Focus. In celebration of the year of collaboration between Germany and Brazil, the show will shine a light on Brazil’s vibrant personal care market – the third biggest market in the world according to Euromonitor International. This will be supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and will offer a dedicated programme of events including a Brazil Product Trail, Marketing Trends presentations, a Workshop and a Brazil exhibitor pavilion, hosting many first-time exhibitors. A Networking Zone with a Brazilian Bar will give visitors and exhibitors the chance to discuss opportunities in more detail. Innovative skincare, haircare, and colour cosmetics from Brazil handpicked by Mintel will also be demonstrated on the Innovation Zone.

Extensive Educational Programme
The extensive Educational Programme will include over 20 Marketing Trends sessions with speakers discussing the industry’s hot topics such as haircare, dermatology and professional skincare. Sessions will also explore opportunities in markets outside of Europe including the Brazilian market, tying in with the show’s Brazil Country Focus, as well as Japan and Korea. A special keynote presentation on ‘innovation’ will also be delivered by Beiersdorf.
The 2014 event has more Workshops than ever before. A special focus on Brazil will offer attendees tips on breaking into this buoyant market, and another session will guide visitors through the pitfalls and opportunities provided by the Chinese market. Other sessions also offer practical advice on alternatives to animal testing, claim substantiation, natural cosmetics, haircare and skin protection/ageing.
What’s more, the ‘Fragrance in Cosmetics’ and ‘Testing and Regulation’ Zones launched in 2013 have both increased in size demonstrating the increasing importance of these areas for manufacturers today. The ‘Fragrance in Cosmetics’ Zone is twice as large and the ‘Testing and Regulation’ Zone is five times larger than in 2013.
Innovation will be top of the agenda with the addition of a third Innovation Seminar, enabling visitors to access even more exhibitor-led presentations than ever before.
The Innovation Zone will also return to Hamburg, where visitors can discover new ingredient launches from all corners of the globe. Visitors can also touch, test and understand how the new ingredients on display can be developed into a formulation. Live demonstrations have been expanded allowing visitors to find out more about innovative technologies and application techniques.
On the second night of the show, the Innovation Zone Best Ingredient Awards will be presented to honour three companies that demonstrate innovation in the development of functional or active ingredients. Cosmetics & Toiletries magazine will also present awards in two categories, Best New Ingredient and Most Creative Application. More awards will also be announced soon.
Lucy Gillam, Event Director for in-cosmetics, commented: “We’re extremely excited about in-cosmetics 2014 and to be returning to Germany after five years. This is the first time we’ve taken the show to Hamburg and we’re gearing up for another action-packed edition with more visitor attractions and educational content than ever before. The new Brazil Country Focus will add a new dimension to the show, offering visitors a unique opportunity to gain insight into this vibrant market.”
This is all just a taster of what’s happening at this year’s in-cosmetics. To find out more on exhibitors and features at the show, you can visit the website on

Asian Fragrance Awards 2014 – Let’s celebrate Scent
By Marcella Bartoletti

As the first peach blossoms are peeking open and winter jasmine is wafting through the air, Shanghai will become the center of the fragrance industry. At the Asian Fragrance Awards 2014 (AFA 2014), on April 24th, leaders of the fragrance industry will be coming together to recognize the artistic, technical and commercial achievements of the past recent years.
Fragrance receives little fanfare day to day although it is powerful, forever tied to our deepest memories and emotions, and pervasive in ways we can hardly count throughout our day. Between now and 2030, the number of people living in the world’s urban centers is expected to grow from 3.2 billion to 5 billion. This has only begun to bring a slew of changes to the world’s cultural and economic landscapes. Among the many significant changes this heralds, people will increasingly have limited access to many of the natural delights that most of us take for granted, such as a fresh breeze and the scents that mark the seasons.
Companies have begun to address this as the “air care” market has grown from almost nothing ten years ago to being a part of new offices, public buildings, hotels, casinos. With more people than ever spending their time en route from one place to another, British Airways and Singapore Airlines are also offering mid-air aroma therapy. This is just one result of fragrance houses investing up to nearly 20% of their annual turnover into research and development.
In the roughly 7.5 billion Euro global fragrance industry, artisans continue to use up to 250 ingredients from a palette of over 3,000, and with continual innovation finding new media for delivering 60-80,000 blends each year, each of these meant to brighten up our day, with the most obvious and recognizable portion of this, “fine fragrances”, making up only 20% of the scented products making their way to store shelves.
Now the influence of the fragrance industry is converging with the historic force that is the rise of China’s consumer class. In just over 10 years, China’s cosmetics and fragrance industry has seen an explosion, tripling in size since the 90s to reach over $20 billion in value (
A well-reported trend that has come with this new era has been in the advent of Chinese international travelers. This is coupled with consumption trends, and as a result, according to a recent study by KPMG, 47% of Chinese travelers shopping abroad bought cosmetics and perfume during their last trip.
Conversely, in that same study, respondents said that of the perfume and cosmetics they bought in the past year, 51% was purchased in Mainland China. Clearly, the customers that make up the Asian markets have a strong demand for fragrances and are looking for the best products at home and abroad. This should not come as any surprise as Asian cultures can claim a great deal of ownership of the industry with the Western fragrances largely dependent on what could be done with original Asian ingredients.
But now it comes full circle with Asian consumers seeking out Western creations and the end result is a crossroads of opportunity with fragrances coming from every direction on the globe, or just as well, global products that cannot be traced to any single origin, all serving the largest customer base in history, made up of millions looking for a unique fragrances to match their individual tastes.
Since 2010, the China International Flavor and Fragrance Summit has provided one of the top global venues for the exchange ideas about the evolving craft and developing markets of the fragrance industry. The annual event, which is organized by Duxes (Shanghai) Business Consulting, has been host to the leading organizations in the fragrance industry such as the International Fragrance Association, Unilever, P&G, Firmenich, Takasago, Dani and L’Oreal.
Topic and themes of past events have included strategies for raising consumer awareness of aromatic products, development and application of natural fragrance, the different ways fragrances can affect different people, and how to foster better cooperation through the industry from raw fragrances, to product application along to the customers.
This year Duxes is teaming up with the fragrance strategist and expert of MABA – ‘Sense the Magic Happen’, to create the preeminent international fragrance industry event featuring the field’s top creators, producers and marketers, with the highlight being the Asian Fragrance Awards.
At the Asian Fragrance Awards a handful of these innovators will be given their due recognition as organizers have tapped MABA to bring together a committee made up of the fragrance industry’s top minds, with some help from the public, to celebrate the most groundbreaking technical and creative achievements of the year. Awards will be given in categories including men’s and women’s personal fragrances, technical breakthroughs and household fragrance applications.
We recognize that no one is able to manufacture a spring day, but from this ongoing work of creative discovery led by those at the Asian Fragrance Awards, you may be able to find the comfort of home and the allure of new love.

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