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As consumers of all ages increasingly take a more holistic approach to their health, awareness of the importance of nutrition for overall health and mobility is a main driver for today’s nutraceutical industry. No longer charmed by the ingredient in vogue claiming to deliver unspecified, vague health benefits, consumers are now looking for supplements that have been proven by scientific and clinical to deliver clear benefits. Looking and feeling good is a top priority. And natural, active ingredients that can offer multiple benefits to musculoskeletal health and overall mobility are attractive to consumers.

COLLAGEN, THE BODY’S BUILDING BLOCK

Collagen is the main protein in the connective tissues of the body, including bones, cartilage, joints, tendons, ligaments and muscles. It represents almost 30% of all human protein content.