Abstract

In this issue, we present a Panel Discussion on Hair care. Ingredients suppliers, Testing and finished products companies have been invited to participate around a virtual table and discuss about Pollution influencing formulations, Key drivers and innovation, more sustainable formulas / biodegradability and last but not least products inspired by “beauty-from-within” concept.

Gayle De Maria

TKS – Tekno Scienze Publisher & Event Organiser

Penny Antonopoulos

Global Director of Marketing - Hair Care

Ashland

HELPING FORMULATORS DELIVER HAIR STYLING PRODUCTS THAT SPEAK TO THE INDIVIDUAL VALUES AND NEEDS OF TODAY’S CONSUMER

Hair styling is a cornerstone within our global hair care business. With a long-standing history in the development of styling polymers and fixatives, we have continually had our pulse on this market and have taken the time to understand the psychology of the consumer and marry it to the science of hair. By understanding the key drivers in this space, we design formulation concepts that deliver desired performance attributes.

One market driver is ... ...