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Trends in laundry by 2030


1. Harokopio University, Department of Home Economics and Ecology, El. Venizelou 70, 17676 Athens, Greece
2. Swissatest Testmaterialien AG, Lerchenfeldstrasse 5, CH-9014 St.Gallen, Switzerland
3. Technical University of Istanbul, Department of Textile Engineering, Istanbul, Turkey
4. Politecnico di Torino, Department of Applied Science and Technology, Corso Duca degli Abruzzi 24, 10129 Torino, Italy
5. Independent Researcher, Ignite Technologies, Barcelona, Spain
6. iWash Laundry Consultancy, 20 Penn Road, Fenny Stratford, Milton Keynes. MK2 2AU, UK
7. Bonn University, Household and Appliance Technology Section, Nussallee 5, D-53115 Bonn, Germany


Megatrends are global changes in individual, social and technological structures that shape our lives. The aim of this paper is the identification of trends that will shape laundry washing by 2030, and their effects on it, based on the expert judgment of the members of the Board for Washing Excellence. The conclusions indicate that the demand for washing will rise; laundry hygiene will be a major issue; laundry machines will be technologically advanced and interconnected; textiles will be more functional, based on not only new fibre blends but also on nano- and micro- technologies, and will have electronic tags interacting with the laundry machines; the share of bio-based detergents and textiles will increase as an answer to the resource restrained World.


The term ‘‘megatrend’’ was coined by Naisbitt in 1982 (1) to describe the significant social, economic, political and/or technological movements that shape our lives. Megatrends are global changes in individual, social and technological structures which are thought to have a major impact on the future markets (2). Megatrends are larger in magnitude, longer in duration, and deeper in their effects than normal trends, fads or fashion. Mittelstaedt et al. (3) treat megatrends as social science constructs, because they: (I) are complex combinations of economic, political, cultural, philosophic, and technological factors, in their origin, (II) are seismic in their effect, both in time and space, and (III) emerge in the context of their times, as a product of the residue of previous megatrends. Since the introduction of the original megatrends (1), v ... ...