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Food supplements: AIIPA’s commitment to consumer wellbeing

ANNA
PAONESSA

Responsible
for AIIPA, Associazione Italiana Industrie Prodotti Alimentari,
Food Supplements Area

AIIPA, Associazione Italiana Industrie Prodotti Alimentari, Food Supplements area, together with its member companies, aims to “contribute to the growth of knowledge, correct use and quality of food supplements in order to promote more informed consumer choices and the development of this sector in Italy.”



Specifically, AIIPA proposes to:

  • Promote the proper use of food supplements, recognized as being part of a healthy lifestyle and linked to a balanced diet and physical activity, as confirmed by the WHO in its “Global Strategy on Diet, Physical Activity Health”, approved in May 2004 (1);