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Behind the label – What is it?

ANDREA MITAROTONDA
Neal’s Yard Remedies, Peacemarsh, UK-SP8 4EU, Gillimgham, Dorset, United Kingdom

Once I read an interview to John Carson, 35+ year experience in major players of the cosmetic industry.?When asked what was helpful to his job in his first position in the early seventies, he replied “…the ingredient list…”.?
The ingredient list, or INCI list, can be a real goldmine for those skilled in the art: understanding what other Formulators use when developing a cosmetic product is an interesting part of our job.
It is educational as well as insightful.

NATUROPATHICA – VITAMIN C15 WRINKLE REPAIR SERUM SMOOTH & FIRM
This product is manufactured by American Company Naturopathica Holistic Health.
One may wonder what Vitamin C15 means and reading through the marketing communications it will become clear that it refers to the level of Vitamin C used in this serum, i.e. 15%, as stated on the pack.
The product claims to be a potent serum formulated to firm, brighten and protect the skin as well as to help reduce the appearance of fine lines and wrinkles.
It is assumed that such claims have been appropriately substantiated.
From a format point of view the product is said to be ...
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