CLARIANT – Advanced hair care with Genadvance™ conditioning ingredients
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Hair is a natural crown of beauty yet not an easy one to wear. While most of its splendor derives from its complex and fascinating structure, its fine fibre constitution amplifies its vulnerability to external influences. Exposure to everyday elements like UV rays, wind and pollution, heat, chemicals, mechanical manipulation and stress, all take their toll.
“Until now, the hair care industry has lacked the specialized solutions to really tackle hair’s vulnerability head-on,” comments Ralf Zerrer, Global Head Innovation and Strategic Marketing at Clariant’s Industrial & Consumer Specialties Business. “Clariant’s hair care experts decided it was time to change this. Meticulous consumer research across the globe and a focused scientific approach has enabled us to deliver a “first” for the hair ca ...