FrieslandCampina DMV – NATIVE & NATURAL: Protein innovation taps into active consumer aspirations
Click HERE to download the PDF version
In recent years, the sports and life style nutrition market has observed a significant shift in consumer demand towards more ‘natural’ and ‘less processed’ nutritional solutions.
Leading dairy protein specialist, FrieslandCampina DMV is helping product manufacturers tap into this trend by introducing a new premium quality native protein derived directly from high quality milk.
FrieslandCampina’s consumer research indicates (1):
86% of Performance Nutrition consumers are interested in Natural/Native products.
73% of athletes will only use premium protein-based performance products.
60% of athletes look for protein-based performance nutrition with nutritional benef ...