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On the scent
The art and science of creating a brand’s signature fragrance

MARITA VAN OLDENBORGH

Fragrances are essential to almost all of Unilever’s household and personal care brands – and they always have been. The smell ofthe original Sunlight Soap was just as unmistakeable and well-loved way back when as the scent of Dove is now.
That consumers overwhelmingly ask for fragranced home and personal care products is nothing new. People want their laundrynot only to be clean but to smell fresh, their home not only to be clean, but smell clean. They want a shower gel to be invigoratingor relaxing or refreshing, and fragrance plays a big part in delivering that. Imagine burying your face in a freshly laundered, fluffytowel. ...



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