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The impact of COVID-19 on consumers’ behavior and surfactants use in HI&I cleaning applications

corresponding

KUNAL MAHAJAN
Chemicals & Materials at Kline & Company

Abstract

The household, industrial, and institutional (HI&I) cleaning chemicals market is an area of great potential for chemical suppliers. The growth in sales of cleaning products and thus ingredients consumption in household cleaning products is soaring during the COVID-19 pandemic’s phase of extreme sanitization. This article is looking at the HI&I cleaning chemicals market, the impact of COVID-19 on the market, implications within the leading category – surfactants, and the current and upcoming trends.


INTRODUCTION

The household, industrial, and institutional (HI&I) cleaning chemicals market is an area of great potential for chemical suppliers. Europe and the United States are the two largest HI&I markets globally, together accounting for more than 50% of the market share; they are followed by China. Consumption of HI&I cleaning ingredients globally is estimated at USD 26.7 billion in 2020. This market is expected to continue to grow at a rate of 2.8% CAGR through 2025, driven by growing awareness about hygiene, especially due to COVID-19.

 

MARKET OVERVIEW

Globally, the household segment dominates this industry with more than a 77% share in ingredients sales value. Convenient formats, including more sustainable products that obtain efficient results, drives demand and future development of this segment.

 

The industrial and institutional (I&I) segment is more price-sensitive than household applications; therefore, high-priced ingredients such as enzymes and fragrances are used less in its product formulations. Fragrances and enzymes in the household segment together acc ...




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