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TILAMAR® Boost 150 – Invisible action for visible hair volume with an extra touch of care

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MELANIE WAECKEL
Global Marketing Manager Technical & Performance Ingredients

Abstract

Volume performance and care properties are difficult to combine in one hair care formulation. DSM’s unique polymer, TILAMAR® Boost 150 can be added to shampoo and offers a stress-free way to deliver a high-performance, volume-up effect and optimum care.


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PUMP UP THE VOLUME

Volume, for that “salon blow-dried” look, is a top hair care trend and one of the top five benefits consumers want in their shampoo. It is also one of the most challenging benefits for formulators to deliver while retaining care properties such as effortless wet and dry combing, or a smooth feel.

Backed by 50 years of expertise in materials science, DSM has identified a unique hyperbranched polymer, selected from 500 trials. Thanks to an innovative mode of action TILAMAR® Boost 150, delivers on volume without compromising on care.


BREAKTHROUGH TECHNOLOGY FOR HAIR VOLUME

TILAMAR® Boost 150 provides invisible action for visible volume. Its mechanism of deposition, via coacerative for ...




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