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There’s no doubt that demand for natural products is growing within the beauty and personal care industry. Research has found that natural ingredients and green credentials are now a priority for many facial skincare users, particularly in younger age brackets. And with more and more consumers adopting healthier lifestyles, natural beauty products are seen increasingly as an integral part of caring for both your appearance and your overall well-being.

BUT WHAT DOES “NATURAL” ACTUALLY MEAN?

We, as DSM ran a dedicated survey as we wanted to understand what people expect from products classified as being natural. Furthermore, we wanted to explore consumers behaviors and beliefs towards natural products and gained these valuable insights from our DSM Beauty Blogger Platform. We discovered that some consumers see ...