Vidya Europe – Natural alternatives for wellness and safeguarding the planet is the vidya herbs’ philosophy
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A wellness lifestyle, after decades of excess, is becoming a real lifestyle or a goal for more and more people around the world. Healthy living is encompassing choices for the body, the mind and the spirit and extends to sustainability, respect for the environment and safeguarding the planet.
A wellness lifestyle or healthy living is accompanied by strong demands of transparency and natural products concretised in the concept of clean label. As consumers are taking responsibilities for their own overall health and wellness, demand for natural and/or organic products is rocketing. Nutraceutical and food industries are focusing on providing natural solutions for specific health areas like stamina/adaptogen/vitality, women’s health, men’s health, co ...