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X-Rite. Innovative Measurement Solutions for Colour Cosmetics.

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When it comes to color, there probably isn’t a more discriminatingconsumer than a woman who is selecting cosmetics to apply toher face, eyes, lips and nails. Women have an uncanny talentfor selecting the best cosmetics that harmonize with scarves,tops, skirts, shoes and other apparel to produce a finished andstunning look.

Manufacturers of cosmetics have never been more challengedto exactly match the colors of their makeups, eyeliners, polishesand lipsticks with the latest trends in apparel, which changeseveral times a year. To complicate these trends, morecosmetics manufacturers are offering natural mineral andiridescent makeups containing iron oxides and mica that areparticularly hard to match with color standards due to the waythey disperse light.