2011: In Cosmetics in Milan A word with Cathy Laporte, Reed Exhibitions
It’s vital that In Cosmetics represents the personal care industry across the whole of Europe. A crucial element of that involves hosting shows in destinations where there is appetite for the event and where the cosmetics and toiletries industry is strong. Every year we conduct exhibitor and visitor surveys and it’s on this feedback that we base decisions about where we host the shows. Aside from Italy and Spain, France and Germany are two of our key markets, so we need to have a presence there every three to four years. We’re also trying to expand the geographical reach of the show, introducing Amsterdam as a new destination in 2008.