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2011: In Cosmetics in Milan A word with Cathy Laporte, Reed Exhibitions

In Cosmetics is back in Milan from 29-31 March. The last time Reed Exhibitions held in-cosmetics there was 2004: a long time ago. Are there specific reasons for this delay?
It’s vital that In Cosmetics represents the personal care industry across the whole of Europe. A crucial element of that involves hosting shows in destinations where there is appetite for the event and where the cosmetics and toiletries industry is strong. Every year we conduct exhibitor and visitor surveys and it’s on this feedback that we base decisions about where we host the shows. Aside from Italy and Spain, France and Germany are two of our key markets, so we need to have a presence there every three to four years. We’re also trying to expand the geographical reach of the show, introducing Amsterdam as a new destination in 2008.



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