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EPI INGREDIENTS – Delivering protein innovation to meet consumers’ shifting priorities

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With consumers increasingly aiming to achieve health and wellness through their diet but unwilling to compromise on the sensory attributes of their food, brands are continuously finding new ways to innovate by creating tasty yet healthy versions of indulgent favorites. Increasing the protein content of such products has certainly been an influential trend not only in the confectionary and dessert segments but across the board.

The demand for protein has indeed shifted into a widely developed mass market, from the niche market of professional athletes it once was. In the last few years, protein has become a “must-have” for whole new pool of consumers who is turning towards protein-enriched products to fulfill their daily needs, not just for performance anymore but also for overal ...

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