A.CORTI2, R. CAVENAGHI2, F. GIATTI1, D. LOLLI1, C. FUNARO1
IMA Active, Ozzano dell’Emilia, Bologna, Italy
OPAC Srl

Introduction
Nowadays effective skincare treatments with a different sensoriality, functionality, performance, handiness and simplicity have been reinterpreted thanks to new cosmetic formulations and production technologies, with the utmost respect for the environment and the planet; this “Beauty World’s stream of consciousness” finds its greatest expression in Solid Cosmetic.

Solid Cosmetics is also called “Condensed” or “Naked Beauty” and it embodies the answer to a few specific marketing trends such as “Clean Beauty”, “Zero Waste”, “Covid-proof”, “Innovative Sensoriality” and “Nomadism”.

Nowadays the products available on the market which match these characteristics are well identified as bars, sticks, po ... ...