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The nutraceuticals industry, including fortified foods and dietary supplement categories, is a constantly evolving marketplace—thanks to changing geographical and demographical responses, and of course greater advancements in the scientific validation of the proposed health claims. However, to fulfill varied expectations of different people has been the biggest challenge for the industry as a whole. For example, millennials may be looking out for products that help improve their stamina, while baby boomers are relying on ingredients that may support their digestive and cognitive health. In short, multiple reasons provide multiple opportunities for both suppliers and manufacturers to rise up to the occasion.

In this complex landscape of the dietary consumer health industry, natural ingredients and botanicals have been able to satisfy the incr ...